10 ways to Improve your Real Estate Postcard Mailings

Real estate agents that are new to the marketing game may not know the power of postcard mailing and marketing.  Because real estate is generally a local business, postcards are a warm way for you to reach out to interested buyers a sellers They can even be applied to entice a sale. Now, there are small hidden secrets that are used by the most season marketing veterans. In today’s real estate world it is all about getting your name out there. The quickest, most affordable and most frugal way is to go with the choice of the pros…a postcard mailing campaign. Here are a few of my tips to increase your response when formulating postcard mailings

  1. Choose appropriate colors
  2. Keep your message simple on the front , elaborate on the back
  3. Utilize CMYK colors well, it does cost a dime extra
  4. Find an approach that works and document it
  5. Provide a free offering…e.g. free home evaluation
  6. Try delivering some door to door
  7. Keep a close eye on leads
  8. Scope out your area and determine postal walk zones
  9. Decide on an area to focus on

Don’t be afraid to ask questions if you don’t understand a part of the design and printing process. Once you get in the groove with the concepts that work best for you the rest is a breeze. For people buying and selling the property they want to work with a real estate agent they come to trust. Trust is your job, the real estate postcard mailer can thought of as a vehicle to an opportunity and a way to familiarize the community with you.

 

Deliver the Message

The task of making a postcard from pencil to distribution is a very straight line, design it, print it and mail it. No special packaging is needed accept a post office usually requires postcards to be bundled in 50’ or 100’. Make certain you ask your printer to take care of counting or you’ll be stuck counting postcards.

Make your message count at a glance.

Making the right Postcard Printer Choice

For real estate agents that have come to rely on the expertise of postcard printers and are not sure where to turn look for postcard printers that have been around a long time and have some reputation behind them, I’ve learned about selecting the right suppliers online and it’s a bummer when you get off on the wrong track with a bad printer experience.

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