Real Estate Postcard Marketing Brief
09/11/2007
The most successful real east agents know that enjoyment in your creativity is a secret to a city that is paved in gold. That is why many real estate agents have chosen postcards to be their number one market weapon of choice. They know that it is an excellent way to get noticed within their community. The postcard opens new doors, has a nice personalized touch and is going to deliver results. It is no secret that direct mail postcards work.
The main reasons for the high RIO on postcard marketing is their ability to reach out quickly to the audience and how frugal this dynamic form of communication really is. As a matter of fact the most expensive part of the entire campaign will usually be mailing.
Here’s a cost summary of your entire marketing campaign based on 1000 postcards. This includes design, printing, mailing, back printing…the whole 9 yards!
Real Estate Marketing Campaign Costs
$174.50- Postcards design and printed, full color 1 side 4 x 6”
$24.50- Back of Postcard designed and printed in black
$230.00- Mailing by USPS @ .23 cents
$429.00- Total
Printing prices found here
http://www.weprintcolour.com/postcard_index_4×6.htm
Mailing rates found here
http://postcalc.usps.gov/
What we are talking […]
You can really take full advantage of the affordability options to spread the word and get lotsa luven back!.
There is nothing hiding what a postcard is when it is received. The only gap is the distance from your viewers eyes to the colorful, creative concept that your design. In your face, on the spot with no external packaging. This only touches on the many advantages that a postcard has compared to direct mail campaigns.
To Crank the Volume up On your postcards response think about a catchy design. Spend some serious thoughts and perhaps research what other professionals are doing that works. When you feel you are armed and dangerous with an earth shattering postcard mailing idea get it made professionally for printing. Here’s a few ideas for real Estate postcard design.
Tags: real estate just listed postcards, real estate agent postcards, postcards for real estate, mortgage postcards, real estate postcard, real estate postcard marketing, real estate printing


Postcard Design Center » Postcard Marketing Help and Tips said,
September 13, 2007 @ 9:57 pm
[…] Out of all the postcards you have ever received some were kept and some we discarded. In postcard marketing this is being researched and refined constantly. All of us postcard marketeers’ are forever trying to build that keeper postcard. They are ideal for your business and extremely affordable. You can even find companies that do it all…design, print and mailing. For some that is a great solution. For others that want to save even more money you can orchestrate the entire event yourself for .23 to .43/ ea. […]