Out of all the postcards you have ever received some were kept and some we discarded. In postcard marketing this is being researched and refined constantly. All of us postcard marketeers’ are forever trying to build that keeper postcard. They are ideal for your business and extremely affordable. You can even find companies that do it all…design, print and mailing. For some that is a great solution. For others that want to save even more money you can orchestrate the entire event yourself for .23 to .43/ ea.

From start to finish Here’s 10 easy Postcard Marketing steps to follow:

1) Figure out the message
2) Log onto your local post office website
3) Determine the exact area you want to hit
4) Add up the total number of homes, apartments and businesses
5) Now you know the quantity
6) Design your postcard
7) Approve your postcard
8) Get it printed
9) Take it to the post office
10) Complete the distribution forms

Monitor Your Campaign

Because postcards are so inexpensive to produce you can afford to experiment with your mailing campaign. Don’t be shy, try it…you may like it. Keep good records on what campaigns and themes deliver highest RIO. Once you discover your own success secrets…continue on the same path. Also don’t forget that postcards will generate allot of traffic to your website with the right design. Many postcard marketing experts expect the postcard to perform in both areas, on and offline. Use them to generate leads, find out more about your markets and effectively get your marketing brand in front of the masses. Explore the possibilities! If the urgent need arises you can compose, Print and have your mailing at the post office in the same day by on demand postcards. Many Real estate marketing postcards are produced this way due to the timing and nature of this business. Real estate agents are 1 of the highest consumers of postcard marketing because they are highly visible and usually to generate fantastic responses.

Postcards are also used strictly for online marketing. Webmasters are still evolving with many new and exciting postcard marketing ideas popping up every-day. It is simply amazing some of the unique concepts I see from our clients. Ideas like printing a postcard that appears torn and beat up on parchment looking paper to scratch and sniff samples. It is all effective and really works!

By using direct Mail Postcards it will give you a chance to gain where your competitors have failed. Good postcard marketing doesn’t end with the mailing but rather it is where it begins. If we are keeping a good handle on our campaign we will know exactly where we send them and demographics. The idea is to strike while the iron is hot. Send a second mailing to the same area within a week and have a small team of telemarketers contact the people in this area about your offer. Follow up is very important to your bottom line. Don’t rely on the persona touch of postcard marketing, milk it for all it’s worth!. there is no quick and easy, consistency will always prove it’s worth to you over and over

Excellent Editor’s Postcard Picks

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