Postcard Design Center

Making Your Postcard Live Forever

Most of the marketing material you send out goes straight into the trashcan. Few marketing mailers stand up to the gatekeeper’s test. It is a proven fact that postcards with a catchy design make it past the gatekeeper more times than not. So you need to ask your self one important question… Why are you not doing postcard mailings?

The inside secret is to set up the card to market properly for you and your company. Make sure the front of your postcard is colorful and well layed out so it speaks without having to read text. Maybe you want to try a catchy tagline with your website address printed on a beautiful color image of your choice. Use the back of the postcard to specify details. The chances are that it will get filed away with other related stuff to be reviewed at a later date or by the appropriate individual. There are several standard sizes of postcards available at affordable prices;

• 4 X 6″ $135.00/500
• 5 X 7″ $157.50/500
• 4 X 9″ $164.50/500
• 6 X 8″ $185.50/500

At these prices for full color custom printed postcards it is hard to imagine how you can go wrong. I mean even 1 lead pays for itself. A common mistake that many folks make is thinking that this will cost a fortune. The reality is that you can send out 1000 postcards for less that $500 POSTAGE INCLUDED. Hello people…seriously, think about that!!

Mailing to Your Customers

When preparing your marketing plan it should contain many kinds of customer communication methods. Top of the list can be postcard marketing. Constant communication is critical in keeping your business in your customer’s mind and thought, often a simple reminder is all that is needed. Your customers can file them away easily…to refer back to or to remind them that you are a company that does what was effectively noted in your mailer.

You can mail postcards to your existing customer base. To do that is straightforward assuming you have a data base that contains this information. Make your list and mail a postcard to your best customers with a friendly message.

You can also get more mileage out of your other marketing efforts by adding your postcard to the mix. Make what ever modifications you need to with the complete freedom of knowing you don’t need to order thousands to get a good per unit cost, you can order 500 or order 100,000.

The layout of your card is ideal when it a simple. You can make any adjustments live on many postcard design sites for free. This makes it really easy to be more customer-oriented, select your postcard design of choice, add relevant graphics, and send it to your client or prospect list. I am not joking, try it you’ll like the results and probably put this form of getting a message out to your customers to the top of your list.

Getting Response from your Postcard Mailing

Response is the bottom line!! For example many real-estate agents swear by postcards to announce free evaluations, home inspections, listing and sales. They know how effective it works and what kind of response to expect. Generating a response from real estate postcard mailings is a known fact amongst real estate marketeers. While your postcards are out there talking to the masses, you can follow up with your clients and potential clients. If you decide to put this proven marketing tool to work you’ll understand, more clearly, what I am telling you…it works!

Make them Remember

In order to keep an agenda checklists are made to keep focused to remember everything. It is the best way to ensure that every “I” is dotted and every “T” is crossed. One of my elders once told me “patience is a virtue”. Well to me patience is for doctors and I want results right now. Remember successful campaigns work for many different reasons the least of which they are simple and well composed. The most important note to make is that repetition works, that’s a fact!

Add drama your product line by using a high quality photo of a design component of your product to create curiosity. It will look high-end but may not be self explanatory. That can be a good thing and precisely what is needed to perk interest.

“To be remembered is always at the top of the list if you talk to any marketing gurus. Postcards are a fantastic way to help etch a message into one’s thoughts”

Robert Kennedy- Marketing Director WePrintColour.com

Tags: full color postcards, custom postcards, marketing trends, electronic postcard