Business Cards is What We’ve Always Been Good at
12/18/2006
I thought it would be interesting to give a little history of the 2 WePrintColo(u)r.com wesites.
In 1989 WePrintColour was founded. The founder of WePrintColour is Robert Kennedy. Robert had been employed in the printing industry since 1978 and worked his way up the ladder, learning all faucets of printing including bindery, printing press operator, graphic designer, pre-press, plate making and finally sales. From 1982 to 1989 Robert honed his skills on the road selling graphic design and printing to customers. In those days there wasn’t much technology, in fact in 1985 fax machines were considered cutting edge, lol.
Throughout Robert’s travels and contact with valuable clientele it became apparent that business cards were highly neglected by ALL printing companies. Trying to get a professional business card printed was next to impossible without having to search high and low. Most printers neglected taking pride in making a business cards due to the amount of work and low profit margin. On the other hand Robert saw this as a great opportunity and consciously make an effort to be the most reliable source for getting business cards designed and printed. His thinking was “the most important service I can provide to a client is crafting that perfect business card”. Eventually Robert was regarded as the liaison to business cards that transcended the ordinary. Once clients became satisfied with the finished product and the pride taken in making that perfect business card, customers felt a level of confidence that had never been experienced before. Many other spin-off projects were awarded to Robert as a direct result of the TLC put into business card designing and print. A level of trust had been automatically assumed by many print buyers.
Unfortunately or fortunately, in 1989 Robert had outgrown the company he was working for and decided to form his own company “Reprotech”. In the early 1990’s the momentum of technology was evidently here to stay and was embraced by Reprotech Printing and Digital Media Services. Robert remained in the groove of the tech train while maintaining focus on the early day philosophy of the ultimate company business cards. This really helped propel Reprotech to consider developing an online web presence in 1998. Here’s what happened next.
1998- WePrintColour.com was formed. This website generally catered to online business looking for that unique business card that no one else had. With a fully equipped printing company of graphic designers and printing presses to deliver the same level of quality delivered in the 1980’s…special business cards. For the next 2 years WePrintColour grew into a reputable source to get business cards printed in colour.
1999- Notice the spelling of colour? What was learned in the year 1999 was the fact that not everybody spelled colour the Canadian/ British way. In fact on the internet when any phrase that included the word colour was typed Robert learned an amazing fact.
25% of the search phrases included colour
75% of the search phrases included color
What a silly oversight!! Robert quickly ran a check to see if WePrintColor.com was available as a domain name and it was. So the strategy changed a little amounting to a huge increase in business. Most folks in the USA spell color 1 way. Robert wanted to make sure that US based business knew that there was a service that wanted to print the best business cards for them. In order to market in the US this domain name was critical.
2000-2004 WePrintColor.com started to become recognized for what they did well…making business cards in color that are a true statement of each unique business. The same pride was taken with each and every business card order that Robert had taken over the last 20 years or so. Only now, Robert wanted his own custom business card Software made for folks that wanted to do it all themselves. Over 4 years web-based business card design software was developed from scratch.
2005- WePrintColour.com and WePrintColor.com were divided into separate product types. You see now that online design software was solid and clients were very happy with the finish product it was time to separate the 2 WePrintColo(u)r.com websites. One would make business cards and one would make postcards.
2006- WePrintColour.com- The transition is nearing completion. Currently we are just finishing the online postcard designer. You can see it in action by choosing a category on the left hand side and follow the online process. This software is very easy to use and intuitive.
WePrintColor.com- To get business cards designed and printed this is the site to go to. Here you’ll find all new professional business templates- UpUpdated software so anyone can design a business card form amateur to pro.
The truly uniqueness of the finished product you create is being press ready. You don’t have to worry about fonts, resolution, proper file formats, etc. Our unique design software records everything you do during the design process. Each step is recorded in case manual editing is required. However, once you approve your project and save it you are ready to get it professionally printed at the blink of an eye.
True story,
John
GM WePrintColour.com

