How to apply the elegant use of a border. Free flowing graphic design is less affixed and not as integrated as compared to the grid system graphic design, and normally more creative. It is done on a spread by spread basis, although it is desirable to use formats, even for this free-wheeling approach to postcard design. Free flowing design is generally favored and used by the more upscale graphic designer. There does appear to be a connection between application of creativity in postcard marketing and consequent sales.
In this design we have applied an overall hunter green look, with overlapping gradient transparencies topped off with a intracately detailed gold border. Combining simple rules, borders, gradients and transparency overlays you can really come up with amazingly powerful graphic communicators. A deep blue here for your lettering is recommended. These objects, combined, tend to deliver a misty or vivid impression, creating a look of mystery while mixing greens and magentas together. |