Let's move along to solid, complimentary colours. Firstly, let me explain that this is completely vector based. Vector art is the best way to make a file print ready. It is 100% scalable, meaning you can enlarge it 10,000 % and more without loosing any resolution typically associated with bitmap images. How does that benefit you? This means that these graphics can be used for other applications your corporation may require such as letterhead, envelopes, signage, newspaper ads, etc.
The colours applied here are a deep purple and teal. How we can use of borders! The artist has special effects that they can employ. We tend to follow certain guidelines, inverts, type treatments like flush right/ragged left, reversals, fancy borders, drop shadows, overlapping transparencies, etc.
The question is when and where (or whether) to utilize them. With a good eye for aesthetics, it is up to you if you are to use them at all, if so the uses should be subtle, consistently and prudently carried out. Here we take a very fine line art border and tie it into a design that shows 2 very light horizontal rules and an emerald horizontal rectangular graphic that bleeds off the bottom edge. |
